
Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
low-fidelity sketching
iterative prototyping
feedback sessions
Documentation & handoff
Featured work

Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
low-fidelity sketching
iterative prototyping
feedback sessions
Documentation & handoff

Active clarity for Gleerups
How a small design detail reduced user frustration and support calls at Gleerups.
UX audit
Stakeholder interview
Usability testing
Ideation & prototyping
Visual design iteration
stakeholder review & signoff
Developer handoff
See more work →
Parkster, Ikano Bank, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Henrik Ahlgren
Program Manager at EC Utbildning
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting

H&M x ERDEM
Backstage videography and interview, post-production.

MALINA
Photography, retouch and lightning.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.

MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.

SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.

BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
Featured work

Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
low-fidelity sketching
iterative prototyping
feedback sessions
Documentation & handoff

Active clarity for Gleerups
How a small design detail reduced user frustration and support calls at Gleerups.
UX audit
Stakeholder interview
Usability testing
Ideation & prototyping
Visual design iteration
stakeholder review & signoff
Developer handoff
See more work →
Parkster, Ikano Bank, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Henrik Ahlgren
Program Manager at EC Utbildning
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting

H&M x ERDEM
Backstage videography and interview, post-production.

MALINA
Photography, retouch and lightning.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.

MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.

SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.

BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
Featured work

Designing system efficiency
Improving an internal tool at Ikano Bank with clearer structure and smarter workflows.
Contextual inquiry
UX audit
low-fidelity sketching
iterative prototyping
feedback sessions
Documentation & handoff

Active clarity for Gleerups
How a small design detail reduced user frustration and support calls at Gleerups.
UX audit
Stakeholder interview
Usability testing
Ideation & prototyping
Visual design iteration
stakeholder review & signoff
Developer handoff
See more work →
Ikano Bank, Parkster, Gleerups, Quickbutik & TinPil
HERE’S WHAT PEOPLE ARE SAYING
“I would especially like to highlight Frida Möller, who has approached the UX studies with creativity, responsibility, and a great passion for design. Frida Möller has demonstrated a strong understanding of user needs and an empathetic way of working. I look forward to following Frida Möller’s continued journey in UX design.”

Henrik Ahlgren
Program Manager at EC Utbildning
After 10+ years as a commercial photographer, it’s been exciting to expand my career horizons by becoming a UX designer.
By combining my knowledge of storytelling with a user centric design process, I create products that meet user needs while remaining visually appealing. I thrive on problem-solving and I’m always eager to learn more and dive into new challenges.
Read more about me →

During my years as a photographer I also co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.

MALINA
Photography, retouch and lightning.

SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting

H&M x ERDEM
Backstage videography and interview, post-production.

KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.

MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.

SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.

BEA FAGERHOLT, STYLE BY
Photography and retouch.
Malina, Soft Goat, Spotify, Apotek hjärtat, H&M, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.