MALINA
Photography, retouch and lightning.
I’m Frida, a UX Designer with a background in commercial photography, with over 12 years of experience working with brands like H&M and ELLE.
I focus on solving complex product challenges, creating clarity, structure, and strong collaboration in UX work.
Read more about me →
Problems I’ve solved
Parkster
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
View case study →
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Academic project
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Academic project
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
View design overview →
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Commercial Photography & Production
I spent over a decade working as a commercial photographer and co-founded Studio Femme, delivering content for brands including H&M, ELLE, Spotify, and Samsung.
Working across editorial, e-commerce, and high-volume productions, I collaborated closely with teams to deliver consistent, high-quality work under tight timelines. Today, that experience informs my UX practice, particularly in how I bring structure to complex work, communicate clearly, and align design decisions with business needs.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
I’m Frida, a UX Designer with a background in commercial photography, with over 12 years of experience working with brands like H&M and ELLE.
I focus on solving complex product challenges, creating clarity, structure, and strong collaboration in UX work.
Read more about me →
Problems I’ve solved
Ikano Bank
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
View case study →
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Ikano Bank
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Ikano Bank
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
View design overview →
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Commercial Photography & Production
I spent over a decade working as a commercial photographer and co-founded Studio Femme, delivering content for brands including H&M, ELLE, Spotify, and Samsung.
Working across editorial, e-commerce, and high-volume productions, I collaborated closely with teams to deliver consistent, high-quality work under tight timelines. Today, that experience informs my UX practice, particularly in how I bring structure to complex work, communicate clearly, and align design decisions with business needs.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
MALINA
Photography, retouch and lightning.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
I’m Frida, a UX Designer with a background in commercial photography, with over 12 years of experience working with brands like H&M and ELLE.
I focus on solving complex product challenges, creating clarity, structure, and strong collaboration in UX work.
Read more about me →
Problems I’ve solved
Parkster
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
View case study →
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Academic project
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Academic project
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
View design overview →
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Commercial Photography & Production
I spent over a decade working as a commercial photographer and co-founded Studio Femme, delivering content for brands including H&M, ELLE, Spotify, and Samsung.
Working across editorial, e-commerce, and high-volume productions, I collaborated closely with teams to deliver consistent, high-quality work under tight timelines. Today, that experience informs my UX practice, particularly in how I bring structure to complex work, communicate clearly, and align design decisions with business needs.
MALINA
Photography, retouch and lightning.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.