MALINA
Photography, retouch and lightning.
I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.
I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.
Read more about me →
Problems I’ve solved
Parkster
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Academic project
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Academic project
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Photographer, videographer & co-founder
During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.
I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.
Read more about me →
Problems I’ve solved
Parkster
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Academic project
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Academic project
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Photographer, videographer & co-founder
During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
MALINA
Photography, retouch and lightning.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.
I’m Frida, a UX Designer with a background in commercial photography, bringing over 12 years of experience collaborating with high-stakes clients like H&M and ELLE.
I’m a structured and collaborative problem solver who grounds design decisions in research and real-world constraints.
Read more about me →
Problems I’ve solved
Parkster
Reducing uncertainty in automatic parking
Aligning user mental models with system behaviour to build trust and prevent costly misunderstandings.
Ikano Bank
Improving workflow efficiency in a technically constrained banking tool
Restructuring fragmented workflows to support faster task completion for expert users.
Academic project
Lowering the barrier to accessible design
Identifying why UX designers struggle with WCAG 2.2 and prototyping a visual guide that makes accessibility guidelines easier to understand and apply in design work.
Academic project
Finding a niche in the music streaming market
Designing a concept music app focused on electronic music listeners who value genre accuracy, metadata, and curator-driven discovery.
Some Clients I’ve worked with
Ikano Bank, Parkster, Gleerups, H&M, Apotek hjärtat, Malina, Soft Goat, Spotify, The Resort Co, GANT, Reforma, Samsung, Her Way, ELLE & Damernas Värld.
HERE’S WHAT PEOPLE ARE SAYING
“Frida has shown a very strong understanding of the UX profession and industry during her time at Ikano. She quickly adopted our process and design systems in Figma and proactively reached out for information and feedback. She worked well in the team while showing good planning and independence, and will be a great asset to any team and workplace she chooses or that chooses her.”
Madeleine Lindberg
UX Chapter Manager at Ikano Bank
Photographer, videographer & co-founder
During my career, I co-founded a freelance collective called Studio Femme. I believe my experience with feedback rounds, harsh deadlines, clients with focus on business value, target audience and of course collaborating teams can make me stronger as a UX designer. Therefore I choose to show you some of my work.
MALINA
Photography, retouch and lightning.
SOFT GOAT
Photography, retouch, videography, post-production, lightning and location scoting.
H&M x ERDEM
Backstage videography and interview, post-production.
KARIN LEI FOR THE WAY WE PLAY AND ONCE UPON
Photography and retouch.
MALINA BRIDAL
Photography, retouch, videography, post-production, lightning and location scoting.
SOFIA BERG x HER WAY
Photography stillife + portrait, retouch, videography, post-production and lightning.
Apotek hjärtat
Photography, lightning, and retouch.
BEA FAGERHOLT, STYLE BY
Photography and retouch.